Solving the Challenge of Empty Serviced Accommodation Properties During Winter

The winter season can be a daunting time for owners of serviced accommodation properties. As bookings tend to dwindle, vacant units become a pressing issue. In this comprehensive guide, we will delve into various strategies that can help address the problem of empty serviced accommodation properties during winter. From enticing extended stays and hosting seasonal events to targeting corporate rentals and accommodating contractors, we’ll explore creative solutions to ensure your properties stay occupied year-round.

Embracing Winter's Unique Challenge

Winter can pose a significant challenge for serviced accommodation owners, but with innovative strategies, you can turn it into an opportunity for growth.

Attracting Extended Stays

One effective way to combat empty properties during the winter is by enticing guests to book extended stays. Consider offering discounted rates for week-long or month-long stays. Create appealing packages that include perks like weekly housekeeping, laundry services, and complimentary breakfast. By promoting extended stays, you not only fill vacant units but also build long-term relationships with guests.

Hosting Seasonal Events

Another creative approach to fill your serviced accommodation properties during winter is by hosting seasonal events. Consider organising themed holiday parties, winter festivals, or workshops that cater to both guests and the local community. These events can attract a steady stream of visitors, ensuring your properties remain occupied while creating a vibrant atmosphere.

Targeting Corporate Rentals

Winter often sees an influx of business travellers attending conferences and meetings. Tap into this market by targeting corporate rentals. Create business-friendly packages that include amenities like high-speed Wi-Fi, flexible check-in/check-out times, and proximity to corporate hubs. Establish partnerships with local businesses to offer corporate clients exclusive deals and conveniences.

Welcoming Contractors

Contractor stays can be a reliable source of occupancy during the winter months. Collaborate with construction companies, maintenance crews, or other businesses that require temporary accommodation for their employees. Provide tailored packages that meet the needs of contractors, such as fully equipped kitchens, laundry facilities, and comfortable workspaces.

Building a Resilient Occupancy Model

Addressing the issue of empty serviced accommodation properties in winter goes beyond filling vacant units—it’s about creating a resilient occupancy model that thrives year-round. Here are additional strategies to consider:

Investing in Seasonal Decor

Transform your properties into cosy winter retreats by investing in seasonal decor. Adorn units with festive lights, wreaths, and cosy blankets. Create a warm ambience that appeals to guests looking for a winter escape.

Offering Winter Amenities

Enhance the winter experience for your guests by providing amenities like hot tubs, fireplaces, and heated outdoor seating areas. These extras can make your properties even more enticing during the cold season.

Leveraging Digital Marketing

Boost your online presence by optimising your listings for winter. Use captivating imagery showcasing your properties in their winter splendour. Craft compelling descriptions that highlight the unique features of your accommodations during the colder months.

Collaborating with Local Businesses

Forge partnerships with local restaurants, spas, and activity providers to offer exclusive deals to your guests. Collaborations can enhance the guest experience and make your properties more attractive during the off-season.

Addressing the issue of empty serviced accommodation properties during winter requires creativity and adaptability. By embracing extended stays, hosting seasonal events, targeting corporate rentals, and accommodating contractors, you can keep your properties occupied throughout the colder months. Moreover, by investing in seasonal decor, offering winter amenities, optimising your online presence, and collaborating with local businesses, you can establish a resilient occupancy model that thrives year-round, ensuring your serviced accommodation properties are always in demand.

Winter doesn’t have to mean downtime for your business. Join our next webinar this coming 25th of October at 5PM and transform your off-season into a thriving ON season.

Don’t let this valuable opportunity slip away! Space is limited, and seats are filling up fast. Secure your spot now by clicking this link; Let’s make this winter your most profitable season yet!