Marketing Your Winter Retreat: Attracting Guests in the Colder Months

The winter season brings its own unique charm, and for property owners, it’s an excellent opportunity to attract guests seeking a cosy and memorable winter retreat. In this blog, we’ll explore effective marketing strategies to promote your property during the winter season. From engaging social media campaigns to targeted email marketing and valuable collaborations, these tactics will help your winter bookings soar.

Captivating Social Media Campaigns

Showcase the Cosy Atmosphere

Use your social media platforms to highlight the cosy and inviting aspects of your property. Share photos of warm fireplaces, plush blankets, and steaming mugs of hot cocoa. Create a visual narrative that tells the story of a perfect winter getaway.

Highlight Winter Activities

Emphasise the winter activities available in your area, such as skiing, ice skating, or winter hiking. Create excitement by posting pictures of these activities and sharing information on local events and attractions.

User-Generated Content

Encourage past guests to share their winter experiences at your property on social media. User-generated content adds authenticity and can be a powerful tool for showcasing the appeal of your winter retreat.

Targeted Email Marketing

Winter Specials and Packages

Craft enticing winter specials and packages to entice potential guests. Whether it’s a discounted rate for extended stays or a winter adventure package, use email marketing to promote these offers to your subscribers.

Personalised Recommendations

Leverage data on your guests’ past preferences to provide personalised recommendations for their winter stay. For example, if they previously booked a winter stay, send them tailored suggestions for their upcoming visit.

Weather Updates

Keep your guests informed about the weather conditions in your area. Send periodic updates on upcoming snowfall, temperature changes, and any special winter events that they can participate in.

Collaborations and Partnerships

Local Businesses

Collaborate with local businesses to create unique winter experiences for your guests. Partner with nearby restaurants, ski rental shops, or spa facilities to offer exclusive discounts or packages to your guests.

Influencer Partnerships

Team up with travel influencers who specialise in winter travel. They can visit your property, create engaging content, and promote it to their dedicated following, increasing your property’s exposure.

Event Collaborations

Find out if there are any winter events or festivals in your area and collaborate with their organisers. You can offer discounted accommodation to attendees, and they, in turn, can promote your property as an official partner.

Create Winter Content

Produce winter-specific content on your website and blog. Write about the best winter activities, provide tips for staying warm, and offer insights into the local winter culture. This content not only attracts potential guests but positions you as an expert in winter hospitality.

Engage with Past Guests

Stay in touch with past guests through email newsletters and social media. Keep them updated on your property’s winter offerings, and encourage them to return for another winter retreat. Loyal guests can be your most significant advocates.

Marketing your winter retreat effectively requires a strategic approach that taps into the allure of the winter season. By showcasing your property’s cosy charm, promoting winter activities, and engaging with guests through personalised content and marketing, you can attract visitors seeking a memorable winter escape. Implement these strategies, and watch your winter bookings soar as you welcome guests to experience the magic of the season at your property.

Winter doesn’t have to mean downtime for your business. Join our next webinar this coming 25th of October at 5PM and transform your off-season into a thriving ON season.

Don’t let this valuable opportunity slip away! Space is limited, and seats are filling up fast. Secure your spot now by clicking this link; Let’s make this winter your most profitable season yet!