Maximise Property Investment Returns with Expert Guidance at Ikonic Training Academy

Whether you are just starting your property journey or a seasoned investor, our expert team offers tailored programs to navigate the dynamic market, empowering you to maximise returns and reach your property goals.

Why Trust Us?

50+ years

of Combined Experience


Successful Mentees


Nights Hosted


Guests Hosted

About Us

Hi, I’m Dave Goodfellow, and I am proud to have played a pivotal role in the remarkable growth of our business, “Noki Stays” In less than two years, we transformed from a small collection of serviced homes in our town to a national Serviced Accommodation Management Company, we are now overseeing 60+ properties across the United Kingdom. Our success has been further amplified by the upcoming launch of a pipeline of Aparthotels in Llandudno.

With extensive experience as a property investor and a strong background in Sales Operations at a Senior level, I have spearheaded our front-end operations, propelling our business to unprecedented heights even in the face of the COVID-19 pandemic. Today, our business thrives with steady monthly growth, and I am eager to share our journey and expertise with you.

Our Courses


A comprehensive boot camp designed to give you all the essential tools and knowledge needed to jumpstart your journey in the world of Airbnb, short-term rentals, and serviced accommodation.


An exclusive and personalised 2-hour mentoring session led by Dave Goodfellow, where you can freely discuss any questions or concerns specific to your serviced accommodation business or property investment ventures.


A bespoke training and mentorship tailored to elevate your income through your own serviced accommodation enterprise. Get expert support, and access to online content, and start your business, even without owning property.



Through our proven serviced accommodation roadmap to success, I can teach you how to make data-led decisions, forge meaningful relationships with key industry players, and attract properties to your portfolio. Additionally, as you scale your own business, we can provide valuable insights and assistance with recruitment.

What did we cover in this guide?

  • Showroom Condition Homes
  • Claim Capital Allowances Against Your Home
  • Avoid Anti Landlord Tax Legislations
  • Increased Earning Potential
  • ​And so much more…

We went through trial and error to find the future of real estate so that you don’t have to.

Looking to kickstart your Airbnb, short-term rental, or serviced accommodation journey? Look no further than Airbnb Simplified, it’s a comprehensive 6-week boot camp designed to equip you with everything you need to succeed in starting your serviced accommodation business.

See our latest posts

Maximising Your Serviced Accommodation’s Potential During the Summer Season The summer season presents a golden opportunity for serviced accommodation providers

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A Beginner’s Guide into Serviced Accommodation Are you considering stepping into the world of property investment? Or perhaps you’re looking

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From Booking to Checkout: Streamlining Guest Journeys in Serviced Accommodations The guest journey is a narrative, and every chapter should

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Welcoming Families: Creating Child-Friendly Spaces in United Kingdom Serviced Accommodations The joy of travel multiplies when families embark on a

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Unlocking Success: Strategies for Serviced Accommodation Operators in the United Kingdom In the ever-evolving landscape of the United Kingdom’s hospitality

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Top-notch Comfort: Elevating Your Serviced Accommodations in the United Kingdom Imagine your property not just as a place to stay

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